As Advertised at Target

Target: I love you, but I’m onto you.

I had a whole laundry list of things I needed at Target when I went last week with my 19-month-old son. And if you’ve ever shopped with a toddler boy, you know, you better make it fast.

One of the things on the list: razor cartridges. They’re expensive. So when I saw the red Target sign “As Advertised” in front of my Gillette Venus razor cartridges, I knew I had to load up. But then I looked at the price. $14.99 for a 4-pack. $14.99? That didn’t sound like much of a deal. That’s $5 per razor replacement.

I’m not running around the store with coupons and I certainly didn’t have time to research razor cartridges before I left the house, but I’ve bought enough of them in my lifetime to know that’s no real savings. So I decided to lift the little “As Advertised” sign to see the regular retail price and I was shocked. Well, not shocked, but certainly disappointed. It said (drum roll please)….. $14.99. Yep. It was the exact same price under that “As Advertised” sign.


I guess if it was on sale, the sign would have read “sale price”. But that’s how they get you. I was about to stock up on several packs of razors I thought were on sale. Good thing I looked. I really wanted to boycott razor buying at that point, but my legs needed a shave badly. And I can’t boycott Target because I’m addicted.

But I can be a more savvy shopper. Sometimes I’m in such a hurry I don’t question the BOGO (buy one get one free) deals. But I’m sure there have been times when I’ve paid double the retail price on one to make up for the free item I’m getting. Not anymore. Unless, of course, it’s a beauty emergency.


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